What aspect does data strategy primarily focus on?

The primary focus of data strategy lies in resource management in data analysis. This involves the systematic planning and management of data resources to ensure they align with an organization's goals and can support decision-making processes effectively. A well-defined data strategy helps organizations identify which data to collect, how to manage and analyze that data, and how to utilize insights derived from it to drive business objectives.

Resource management includes aspects such as data governance, data architecture, data quality, and the tools needed for data analysis. This ensures that the right resources are in place to analyze data efficiently and effectively.

The other choices do not encompass the broader organizational goals associated with data strategy. While loyalty programs may use data to enhance customer engagement, they are just a specific application rather than a focus of data strategy. Experimental design is essential in structuring tests and collecting data, but again, it is a narrower application rather than a comprehensive strategy. Data entry automation deals with improving the efficiency of inputting data but doesn't address the broader implications of data strategy.